Page 5 - CMC 2019 HISPANIC MARKET GUIDE
P. 5
According to Kantar, our society is shifting from what was once perceived as WASP/“mainstream” and multicultural to polycultural being the mainstream.
Because younger generations are more diverse, they are driving this national trend of cultural openness, not just as a passing interest of youth, but likely also later in life, according to Kantar.
CMC 2019 HISPANIC MARKET GUIDE 5
