Page 7 - CMC 2019 HISPANIC MARKET GUIDE
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Differentiated from their generational counterparts, these young people challenge the notion of what being a “teen” and a “kid” is all about—they are assuming greater responsibilities earlier in life.
They also have a bigger say in what goes on in the family, including online purchases.
Non-Hispanic Hispanic Non-Hispanic Hispanic
Hispanic Behavior Skews Male
CMC 2019 HISPANIC MARKET GUIDE 7