Page 16 - CMC 2019 HISPANIC MARKET GUIDE
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Top 25 Hispanic DMAs Sorted by Highest Percentage of Hispanics
1 Harlingen/Weslaco/Brownsville/McAllen 89% 383
2 El Paso 75% 324
3 San Antonio 52% 225
4 Miami/Ft. Lauderdale 52% 222
5 Fresno/Visalia 52% 222
6 Bakersfield 48% 207
7 Los Angeles 42% 182
8 Albuquerque/Santa Fe 41% 174
9 Tucson 34% 145
10 Houston 32% 138
11 San Diego 30% 129
12 Austin 27% 117
13 Las Vegas 27% 115
14 Phoenix 25% 106
15 Sacramento/Stockton/Modesto 24% 105
16 Dallas/Fort Worth 24% 102
17 New York 23% 97
18 San Francisco/Oakland/San Jose 21% 90
19 Orlando/Daytona Beach/Melbourne 20% 85
20 Chicago 19% 83
21 Colorado Springs/Pueblo 19% 80
22 Denver 18% 77
23 West Palm Beach/Fort Pierce 18% 77
24 Fort Myers/Naples 17% 73
25 Tampa/St. Petersburg 15% 66
Copyright © Scarborough 2018 “Market/Release: Hispanic DST Multi-Market 2018 Release 1 Total (Dec 2016 - May 2018)”
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Rank Market Hispanic DMA Rank % of Population
CMC 2019 HISPANIC MARKET GUIDE
