They also consider context and search settings to determine which pages deliver the most valuable answer for a specific query. This should align closely with your overall business and marketing goals. It is a real-time, measurable, and cost-effective way to drive traffic to your website. Unlike SEO, you can change your SEM strategy on the fly as you see how it is performing. Using social media to reach a target audience is also an excellent way to generate leads and sales for your business. Google uses a number of ranking factors, including site speed, to decide how it ranks sites in search results. It enables you to get your ads in front of highly engaged audiences who are looking for products and services like yours. Most keyword research tools have features to help you understand how your competitors are winning, how often your audience searches for certain keywords, and even which pages are ranking for specific keyword themes. Amplified Advertising is a digital marketing strategy that focuses on engaging with your audience through high-quality content.