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1. Rocker’s resort
Ace Hotel
Where do you stay in east London if you’re
a) a rock star, b) a fashion designer, or c) aspire to
hang out with either of these tribes? At the first
European outpost of the USA’s trendiest boutique
chain, opened in late 2013, you can rub shoulders
with A-listers at its bar – already the late-night
hangout of choice in Shoreditch – or revel in
rooms full of vintage furniture, flatscreen TVs and
even decks. Superstar DJs: this one’s for you.
From £143 (€174),
acehotel.com/london
2. Creative’s hub
Andaz Liverpool Street
With London’s financial district on one side and
its creative, East-End environs on the other, the
Andaz straddles two worlds – and that’s reflected
in the look and feel of this contemporary five-star
stay. Business folk will appreciate the attentive
service, spacious rooms and proximity to the City
while weekend warriors will be wowed by the
modernist interior, iPad check-in, and free drinks
and snacks in the minibar. Perfect for the work-
hard, play-hard brigade.
From £158 (approx €192),
hyatt.com
3. Hipster hangout
Hoxton Hotel
The Hoxton has carved a niche for itself as one of
the best-value options in town, making it a perfect
crash pad to plan an east-side assault. The
iPad-toting set who throng the open-plan living
spaces – no doubt taking advantage of the free
wi-fi – help you feel part of the local hipster scene.
Guests can even hire fixed-gear bikes to explore
the neighborhood. And did we mention that the
poached egg and avocado on toast is one of the
best breakfast options ever?
From £89 (€108),
hoxtonhotels.com
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