February 2012 American Way Magazine - page 37

Super
Possibilities
Going to the Super Bowl isn’t a
cheap ticket (if you can even
get
a
ticket, that is), but some people like
to take it further. Suite Experience
Group, a business devoted toget-
ting fans into luxury suites at sport-
ing events, estimates that:
•Watching theSuper Bowl
inasuite
with20or soof your closest friendswill
set youback$300,000 to$500,000.
•Havinga former
SuperBowlwinner
watch itwithyouwill add roughly
$5,000 (for abenchwarmer)
to$100,000 (for a star) toyour bill.
•Reservinga tableat the
NFLAlumni
Playerof theYearAwardsDinner
with
someoneof Hall of Famer JerryRice’s
staturewill runupwardof $10,000.
•Minglingat the
Tasteof theNFL
with
the likes of former Super Bowl–winning
coachTonyDungy; Earl Morrall, a key
member of theundefeated 1972Miami
Dolphins; andTedAllen, host of the
FoodNetwork’s
Chopped
, as youmunch
through someof thefinest from chefs
representingall 32NFL teams, will cost
$7,000 for a table for 10.
Shawemploys avarietyof drills to train
players at several positions, including
Jacksonville Jaguars fullbackGreg Jones,
shownusingaSPARQparachute fromNike.
high schoolers in his program is to treat
them the same ashe treats thepros—but
ontheir level. “Idon’tkeepthemaway from
thepros,”hesays.“Iwantthemtolearnfrom
them. It’s agreat chance for a receiver like
SantonioHolmes (of theNewYorkJets) to
showtheseyoungguyshowtodo it.Andnot
just on the field.He’ll give them thoughts
AA.COM/AMERICANWAY
FEBRUARY 01, 2012
41
JamesHelmsAD
CLIENT:
TheParkingSpot
PUBLICATION:
AmericanWayMagazine
DATE:
2012
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JamesHelms 469 2335553
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