Intelligent Dating
Intelligent D
All WorkandNoPlay?
100 locations worldwide •
• 1-888-300-9500
For franchise information: 760.779.0101
In thisdayand agewhere busyprofessionals areoutsourcing
somanyaspectsof their lives, dating isnodifferent.
THESINGLESSCENE
Withover 100millionunattachedpeople
in theU.S.,why is it sodifficult for singles
tomeet? Inanagewhere theBlackberry
isa true companion, andpeoplehave
becomeso fixatedon their real-time/
anytime correspondence, haseveryone
forgotten thesimplicityof communicating
face-to-face?
Maybewhat singles reallyneed todo is
disconnect andbringbackthe lunchhour.
There’sa teamof datingexpertswho
understand that asingleprofessional’sdaily
plannermaynot haveenoughslotsopen for
some focuson their personal life. It’s Just
Lunchwasestablished in 1991 after abroken
engagement left the company founder
suddenlysingle. Likemanysingles, she
began the tedioussearch for away tomeet
“normal”,well-educatedprofessionals. Her
friendsset her uponblinddatesandshe
triedpersonal ads, but shewasn’t
comfortablewith theseoptions. The ideal
first datewasa lunchdateor drinksafter
work, shedecided, because itwouldallow
twopeople toactually talkandget toknow
oneanother inano-pressure, relaxedenvi-
ronment.
THEPERSONALTOUCH
The company’spremise issimple: adating
solutionbasedonpersonalizedselection
anddate coordination. After a client calls for
information, aonehour face-to-facemeeting
isset up todiscuss the typesof people they
would like tomeet. Within48hours, the
companycalls to tell the client all about
their first date. Theyarrange for the couple
tomeet for lunchor adrinkafterworkat a
restaurant convenient tobothof themand
evenmake the reservations. After thedate,
the clientscall the companyandgive
feedbackbefore their nextmatch isselected.
There isnophotoor on-lineprofile for the
world tosee.
ATEAMWITHAMISSION
Over the last 16years, It’s Just Lunchhasset
upover 2,000,000 first dates inover 100
locationsworldwideandshowsnosignsof
slowingdown. CompanyCEO, KevinBazner, a
business traveler himself, knows first-hand
howhard it is toengineer a
professional andsocial life
which iswhyhismission is
toget singlesout from
behind their PDA’sanddesks
and connecting face-to-face.
“When I first heardof the
company, I thought, this
makes logical sense,”Mr. Bazner said.
“Whether someone isworkingat ahigh
growth company, a law firmor isabusiness
owner,whohas time todate? Itmakes
sense tohiresomeone todoall thework.”
Whenaskedwhatmakes It’s Just Lunchso
successful,Mr. Bazner explains that “weput
theneedsof our clients in thehandsof our
experiencedstaff rather thana computer.
Additionally,without exception,wemeet
everyone inpersonbefore taking themonas
a client andpersonallyselecting their
dates.” Headds that “It’s Just Lunch clients
arebusy, successfulmenandwomenwho
areall quite capableof findingadate. But
their lifestyle is the fast-pacedworldof
business today. Airports,meetings,
business travel- everything it takes tobe
successful. They justwant someone todo
theupfront selectionand coordinationwork
for them”.
Thestatisticsspeakfor themselves. Ina
recent surveyconductedby It’s Just Lunch,
76%of themensaid theybelievea relation-
ship ismore important than their career.
Its Just Lunchhasbeen featuredon various
TVtalkshows includingCNBC, CNNand
Oprahaswell asarticles inTheWallStreet
Journal, Forbesandothers.
KevinM.Bazner, CEO
