92 AMERICANWAY
OCTOBER 1 2007
ASIA
China
isencouraging the “casual” inbusi-
ness casual as a way to reduce energy use.
Thecountry isurgingofficeworkers towear
T-shirts instead of suits so that air condi-
tioners canbe turneddown. There are even
energy policewhopatrol buildings tomake
sure thermostats are set to79degrees.
Now
HongKong
residents can burn cal-
ories and help the environment all in one
workout.TheCaliforniaFitnessCentergym
chainhas installed exercise equipment that
harnesses human energy. One person run-
ning on a treadmill can generate up to 50
wattsof energy,which is thenused topower
part of thegym’s lighting system.
Automakers in
Thailand
are being en-
couraged to develop inexpensive eco-cars
that emit less exhaust emissions andmini-
mize fuel consumption.Thedevelopmentof
such cars would boost Thailand’s economy
andhelp reduce air pollution;Bangkokhas
someof theworst traffic in theworld.
AUSTRALIA
Earlier this year,
Tamworth, Australia
,
replaced 85,000 incandescent lightbulbs
withcompactfluorescent lightbulbs (which
aremore energyefficient) inapproximately
14,500 homes— for free. This change will
save an equivalent of 141 eighteen-wheel-
ers’ worth of coal from being burned. Not
to be outdone, the Australian government
passed legislation to phase out incandes-
cent bulbs and replace them with CFLs,
which will reduce Australia’s greenhouse
gas emissions by fourmillion tons by 2012
and cut household power bills by up to 66
percent.
LATINAMERICA
In
Brazil
, ethanol accounts for as much
as 20 percent of the transport-fuel mar-
ket. Gasoline consumption in the country
has been declining since the late ’70s, and
now sevenout of every 10new cars sold are
flex-fuel.Today,Brazil canmakeethanol for
as little as $1 per gallon and can produce
6,000 liters of ethanol from every two and
a half acres of sugarcane. In 1975, the yield
was only2,000 liters.
Mexico
’s government has launched the
Pro Árbol (“pro tree”) campaign. The gov-
ernment pledges toplant 250million trees,
witha focuson indigenous species, andwill
invest six billion pesos in the project this
year.
bottles at a rateofmore than 70millionbottles eachday.
}
More thanonebillionpeople lackaccess to a safe supplyof drinkingwater.
}
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