Fast food companies obviously do a ton of marketing to kids, because kids are the only people who are dumb enough to eat that slop. A colorful clown or cartoon character is enough to convince a little twerp that reprocessed beef sludge is a meal worth coveting. But sometimes restaurants miscalculate the mascot design process, and things get a little weird. In this article, we'll share the worst ideas ever used to sell burgers, tacos and other slop. Bring a barf bag.
The Worst Fast Food Mascots
Fast food is a pretty disturbing thing when you look too closely at it, and the same goes for mascots. Peruse this list of the least-effective characters ever designed to shill shakes and boost burger sales.
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By K. Thor Jensen February 13, 2012 |
Credit: Chick-Fil-A
The Cows |
The last thing you want to think about when you're eating fast food is the realities of the industrial food system that makes your burgers. Animals die in horrendous conditions in flabbergasting numbers every day. For some reason, Chick-Fil-A decided to base their entire marketing campaign around that, with a group of cows encouraging diners to "eat more chicken." There's no solidarity in the barnyard, people, and these bovines want some other animal to be slaughtered wholesale. How heart-warming.
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