In what may end up the coolest package of swag I'll ever get, I unfortunately found out I'm dead this morning. Yep, according to a mysterious box full of evidence, I, your humble narrator, am blogging from Davy Jone's locker, and have been thusly eaten by sharks.
In gearing up for their annual and awesome, Shark Week, the good folks over at The Discovery Channel sent me some seriously personalized PR, a glass jar (broken - thanks Postal Service) filled with the above poster, a tattered and bloody pair of boardshorts, a floatable key chain and even a personalized obituary. Nice touches, all of them.
What they didn't know was that, once upon a time, I was an actual lifeguard, on Siesta Key, Florida, and the idea of being eaten by sharks on my morning swims between the bouys scared the living crap out of me. So, ya know, thanks for rehashing all of that. Pics after the jump!
This box points the way to more viral marketing for Shark Week, which starts August 2nd, by the way. Frenzied Waters is filled with a few of these foloating glass jars all of my death-gear came in. The first one merely lists several coordinates to various beaches around the globe. You can look them up, but I can't discern any pattern yet.
Now, I love me some Shark Week. Who doesn't? But is "Frenzied Waters" the best name for a url? When my mom found out that tiger shark caught about halfway through the original Jaws came from the gulf coast of Florida where we lived, she didn't go int the water for a year!
But, according to that German chick on Mad Men, this nation has a death wish, and romanticizing a violent end probably equals kickass ratings. Of course your chances of dying from a shark attack are astronomically low, but I didn't think about that much whenever a big shadow of seaweed would flow underneath me on those swims. Yyyeeeaaghhh!!!
Check out Frenzied Waters, and settle in for some seal evisceration August 2.
