The
Gary Coleman I knew was, to put it bluntly, an asshole. I know this, because he
tried to get me fired. In 1999, UGO created the Gary Coleman Web-a-thon, an
event designed to help out the former child star (his parents stole millions of
dollars in TV royalties) and to bring publicity to the site.
I
don't know how well we delivered on the first goal, but the second was
accomplished in spades. Servers crashed. Traffic estimates exploded. It was a
success.Unfortunately, the powers that be saw all this and decided the key to
our success lay in the tiny, frightening hands of a malignant dwarf. And, to
his credit, Gary was game.
In
the wake of the Diff'rent Strokes star's death, we'll probably hear
tributes remembering him fondly, talking about his classic sitcom, and hailing
him for persevering in the face of adversity. The man certainly had some
magnetism, remaining in the public eye decades after his 15 minutes had
expired.
We
brought him to every promotional event, including E3, where people lined up for
hours to play fighting games against him. He would walk around our office like
he owned the place and occasionally smack people in the back of the head. And it was determined that he should
contribute editorially. We tried a couple of tactics. The first was to have him
review video games, which he couldn't accomplish in anything approaching a
professional manner. He just wasn't a good writer, and I say that as someone
who has worked on the Internet for 12 years - a place where writing goes to
die.
Someone
suggested that he write an advice column. I was appointed editorial liaison -
it was my job to process the submissions, pass them to Gary, and publish his
responses. Nobody really submitted any serious questions - nearly every e-mail
amounted to nothing more than "F*** YOU GARY." I ended up re-writing
most of the them, creating scenarios on which I thought he could comment.
One
week, I made a cataclysmic mistake: I dared to edit one of Gary's responses. I
won't go into detail, but the changes were minor, and I didn't exactly do a
page one rewrite. Gary was FURIOUS. The next morning, I was called in to talk
to the CEO of the company. Gary had sent my boss a page-long letter ranting
about the disrespect I had shown him, and had closed it with a statement that
basically amounted to, "It's him or me." I was flabbergasted. Gary
Coleman, star of Diff'rent Strokes, was out for my job.
Eventually,
things settled. The higher-ups talked Gary down, and my livelihood was spared.
But from that moment on, Gary Coleman and I were engaged in a secret war of
which he probably wasn't even aware. I cheered his every minor misfortune.
And
now, this. I never wished for Gary's death, and I don't celebrate it. I was no
fan, but his death is sad, if only because his life was as unhappy as it
appeared. Here's hoping that, wherever he is, it's a place where parents don't
steal your money, where people of his physical stature are looked down on only
literally, and where no one shouts "Watchoo talkin' bout" at him any
more. Also, to any editors in the afterlife - watch your back.
For a trip back to the UGO of yesteryear check out UGO's Gary Coleman Web-a-Thon.
Another former slave writer tells the tale of a more romantic Coleman.