Why Nutrisystem is So Successful (In My Opinion)

A major criteria for many people who want to lose weight is their chosen diet program must work for them.

Here I look at why Nutrisystem is so successful in this respect.

By successful, I mean a combination of the company's long-term prosperity coupled with its high instance of customers who reached and even exceeded their weight loss goals.

I'll begin by looking at why the company itself has enjoyed such incredible success over the years and now sites at the top of the pile as America's No1 diet meal delivery weight loss program!

Nutrisystem is America's No1

In the field of diet meal delivery services, of which there are a number of high profile players, Nutrisystem enjoys the enviable position as being the most popular among Americans who choose this way of losing weight.

It's no fluke either, since the company has at its disposal a huge advertising budget which it uses to the max to attract ever more new customers to its product. By leveraging the popularity of high profile celebrities, like Marie Osmond and Dan Marino to spearhead its promotions, Nutrisystem appeals to the greatest number of dieters according to statistics.

Rivals in the diet delivery space such as Jenny Craig, Medifast and Diet-to-Go for example, all have a comparably good product and marketing acumen to match the best in the field. Yet they find themselves hot on the heels of Nutrisystem in securing new sign-ups and long-term repeat customers.

The Nutrisystem Diet Philosophy

There is a certain philosophy to Nutrisystem's methods of providing people with a weight loss eating solution that works for a large number of dieters.

It is quite obvious to anyone who looks closely enough that the philosophy back of Nutrisystem's diet success that it is most appealing to people who want to lose weight but are reluctant to take responsibility for their own health. The program is simple, cheap and accessible to all.

This makes it the most appealing prospect for dieters who do not want to go through the hassle of planning, preparing and making their own meals each day according to a dietitian's diet sheet. The company has got all that covered for you.

All you need to do is order the food, take delivery of the food and eat the food when it's time for each meal. Do that, follow the simple instructions, don't cheat and you will lose weight!

How could anyone not totally love this way of getting rid of their excess fat?

Saving Time to Lose Weight

There is also the time factor that works in the program's favor too. People are busy with little time to spare for putting together their own meals from scratch.

Nutrisystem makes it possible to have a ready-to-eat meal in front of you within a couple of minutes. Each meal of the day is set out in a simple to read instruction set so the dieter wastes almost none of their valuable time on getting their food ready to eat.

There is even a dedicated diet plan for diabetics that works extremely well because even diabetes sufferers value their spare time and want to enjoy it like anyone else!

Eliminating Hunger

If all that wasn't enough to make it a no brainer for any dieter with limited spare time, the program also fixes the other problem with many diets: It eliminates hunger!

By providing several small, low calorie meals to be eaten throughout the day, a dieter never gets the chance to feel hungry. And we all know that feeling hungry is one of the major factors in failing a diet, because it's way too tempting to reach for a high calorie snack to stave it off!

With three main meals (breakfast, lunch and dinner) plus low-calorie between-meals snacks available, there is no excuse for cheating because of hunger!

Summary

All in all, Nutrisystem is so successful because it provides exactly what the largest number of dieters in the US actually want.

People want their food to be prepared and cooked for them, they want it to be calorie controlled yet nutritious and they want to be able to have it ready to eat fast, just when they want it. That's what Nutrisystem sells and that's why people buy it.

Other diet delivery companies offer a similar service that can be of equal and even higher quality than Nutrisystem. However, they are not quite equal to the overall marketing power, product satisfaction and weight loss success rate that most dieters expect from their favorite diet program.


Last Updated: April 12, 2025

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