Nordic
BUSINESS
PROMOTION PRODUCED BY CALCUS GROUP •
rineDehliCleve
is4 timesworld
championofballroomdancing, 9
yearsasa judgeonDancingwith
thestarsand is runningherown
business,ConceptHouseAS,whichhas the
distributing rights for the Italiankitchen
companyArrital inNorway.Herhusband
Thomas
is theownerofDigitalThinking,
amodernconsultancywithstrong
understandingofdigitalmedia.
-Wehadakindofavisionbutdidnot
knowhow itwouldmaterialize, says
Thomas. -Wedreamedabout something
unique, functional andmaintenance
free.Online,wecameacrossUrbanhus
asabuilderof functionalhomes, and
noticed that they listed testimonials from
twopeoplewealreadyknewand trusted.
Urbanhusofferedus theflexibility tocreate
ourown interiordesign, including room
layout, andallowedus toworkcloselywith
theirarchitectseverystepof theway.
Weowneda largehouse forseveral
years,andweknow thework involved in
maintainingregularwoodandconcrete
surfaces.From thestart,wechallenged
Urbanhus tocomeupwithunusual
materials.At that time, theyhad juststarted
lookingatAccoya,and invitedusover to
takea look.
ACCOYA®
- WOODWITHOUT COMPROMISE
Accoya ismadebyputting fastgrowing
softwood throughachemicalacetylation
process thathardens thewood, increasing
itsbendingstrength,durabilityandstability.
Theresult isenvironmentally friendly,non-
toxicandweatherresistantwood.
-Wewere immediately in love, says
Trine. -Accoya isguaranteedmaintenance
free for50years!Accoyahas this lush,
silvergray lustre,withacolorscheme that
changesover time, assun, rainandair
does itsbest.At thesame time, thewood
stayssmoothandplain,mimickinga
hardwoodfloor.Asadancer, Ihaveaclose
relationship tofloors,Trinesmiles.
Wehavebeen fortunate, saysThomas.With
ahomeoutof theordinary fromUrbanhus
andwoodoutof theordinary fromAccoya,
we feelwehaveachieved theextraordinary
homeofourdreams.
■
TEXT: KETILBERG
PHOTO: ANNEGRETENOGVA
&FREDRIKWARBO
The fireplace is prominent in the space, dividing the kitchen and living room areas. The
surroundingAccoya®wood enhances the elegance of the fireplace.
IN LILLESTRØM, 20 KM FROM OSLO,
AN IMPRESSIVE NEW HOME GETS
ITS FINISHING TOUCHES THIS
MONTH. WEMEET THE OWNERS
AND CO-CREATORS IN THE LIGHT
AND ROOMY LIVING ROOM.
T
URBAN
LIVING
Facts
Located inHaugesund, The
URBANHUSGROUP
enjoysgreat
successbuildingaffordabledesigner
houses inNorway, fromKristiansand
in the south, toTrondheim in the
north. All homesarecustombuilt to
reflect the identityof theowner.
At their factory nearSandnes,
PROFFTRE AS
hasevolved their
specialist expertiseonmaintenance
freewood since2007, focusing
onAccoyaas theirmainproduct.
ProfftreAS is theofficial distributor of
Accoyawood inScandinavia.
