A HEMI SPHERES SPONSORED SUPPLEMENT :
CES 2016
LASVEGAS IS
a cityof old-school
glamour and extravagance that
knows nobounds, full of feather-
festooned showgirls, slotmachines
and lights of everyhue. But each
year, come January, the city is
invadedby those in thevanguardof
technology, and is suddenly awash
withmemory chips, wearable tech
andonce-unimaginable gadgets.
Oneof themost important events in
theelectronics industry’s calendar, the
International ConsumerElectronics
Show (CES) isheld invenuesacross
LasVegas (this timebetween6thand
9thJanuary), andactsasameeting
place for anyoneandeveryone
related to thebusinessof consumer
electronics, B2Bproductsandall
other typesof tech. It showcases the
latest technological advancements
frommore than3,600exhibitors.
“CES is theglobal gatheringplace to
see the future today. Expect tobe
amazed,” says seniorvicepresident of
communications, Jeff Joseph. “You’re
sure todiscover somethingat CES that
will blowyouaway.”
INNOVATION
IthasbeenatCES thatmanynew
productshavebeen launched, ones
that arenowknownandusedall over
theworld. Back in1970, for example,
Sonydemonstrated itsvideocassette
prototypeat CES, unveiling its
U-matic system the followingyear;
1996was theyear of theDVD,
bringingwith it better- quality
viewingand the inevitableendof the
VHS; theMicrosoftXboxwasunveiled
in2001duringBill Gates’ keynote
speech; andCES saw theBlu-ray
disc’s first foray into thepubliceye
in2004. If youwant todiscover the
‘next big thing’, youneed lookno
CES: IT’SSHOWTIME
EVERYYEARTHE INTERNATIONALCONSUMERELECTRONICSSHOWTAKESOVER
LASVEGASANDPUTSTECHNOLOGY INTHESPOTLIGHT. IT’STHEPLACETOFIND
OUTABOUT INNOVATIVEDEVICES,NEWTRENDSANDTHENEXTBIGTHING.
further than theexhibitors at CES.
Of course, not everyproduct goes
on tobeahugecommercial success.
Sparea thought for thecompanies
that thought theywereabout to
revolutionizemodern lifewith
inventions suchasaheatedmouse
pad, abaseball capwithdown-hanging
TV screenanda ‘phubby’ (wristband-
cum-phonecubby).
AWHOLEOTHERWORLD
CompaniesatCESwill often throw
acurveball inwhat theydecide to
showcase, but therearealsoproducts
youcanpredictby lookingat trends
from thepreviousyear’sevent and
themovementsof theconsumer
electronics industry ingeneral.
On thisoccasion, the latterhints
at a further shift towardsvirtual
reality (VR), and thosebehindCESare
expanding itsGaming&Virtual Reality
Photos: ConsumerElectronicsAssociation®Wordsby: VictoriaBeardwood
