PLATINUM
SUMMER 2012
celebratedliving.com
66
TheBroadmoor
JWMarriott Camelback InnResort &Spa
M
Missoni-designedpool cabanas.The
chef cooking inyoursuite. Fitness
classesset to livemusic.Thebest
hotels, according to
CelebratedLiving
’s
annualPlatinumList survey, arework-
inghard foryour increasingly frac-
turedattention.As theymust.
“Weneed tooffer theequivalentof
timestandingstill in termsof timespent
with lovedones,”saidSusanHelstab,
executivevicepresidentofmarketing for
FourSeasonsHotelsandResorts.
“Guestsreallywant that time tomatter.”
Thousandsof readersconcurred,
lauding favorites fromhistoricAmeri-
can icons toexoticnewcomers, family
destinations tobusiness-centricones.
Though thewinnersdifferwildly in
style, locale, design, anddemographic,
what theyshare isclear: asenseofplace.
“Guestsdon’twant everything
scripted for them. In thecourseof four
tofivenights, theywant tostepoutand
dosomethingunique to thedestina-
tion,”saidMarkFerland, areavice
presidentof theSoutheast region, Latin
America, andCaribbean forTheRitz-
CarltonHotelCompany. “Theywant
that senseof place.”
Thenew luxury isanythingbut
cookie-cutter. In its 2012 trend report,
SanFrancisco-based consultancy
AndrewFreeman&Co. coined it “lo-
cal”motion, amovement to commis-
