Do not fall into the trap of putting too many keywords into your title, body text or image descriptions. In the past spammers, hoping to influence the Google Search engine algorithm to get a better position on the results page of a search, would stuff as many keywords onto a page as they could. Quite often this this made that page element unreadable. Using an example from one of my Flyfishing pages, the line Olive Zonker trout fly fishing flies is okay. There are six words in this description and each word is a keyword that a fisherman might use on the Google's search page to find fishing flies called Oliver Zonkers if he wanted to use them to fish for trout. The second group of words shown in the image below is not acceptable. I am even frightened to type them in this paragraph just in case Google picked them up whilst looking through this page and considered them spam.

What is spam? In 1937 a cheap tinned meat product came on the market just in time for WW2. It consisted of precooked chopped pork and spices pressed into a loaf. It was low grade food by many. The term is now used in the IT industry to represent poor quality marketing content in the form of e-mails, ads and keywords. In the early days the spamming technique of keyword stuffing produced results. Website pages that were full of keywords would get a better position on the serch engine result pages. Those days have now gone. Web pages with a high concentration of keywords are down graded by the algorithem.

Most webpages that are over two years old will have a piece of hidden code at the top of the page. This was the place where you used to put the keywords you wanted your page to score highly on. It starts with meta name="keywords" content="XXXXXXXXXXXX". You placed your keywords seprated by a comma where the X's are. It was designed to help the early search engines try to work out what your page was about. The spammers abused this system by stuffing it with lots and lots of keywords. Search engines like Google and Bing ignore this line of HTML code. I would go through all your old pages and delete it because having it on your page may be considered evidence of suspect spammer page that is trying to cheat the system. If there is a chance that one of my pages might not do as well compared with a competitors page i will not take the risk. Do not use this code on any new pages and spend the time to go through all your old pages and delete it.