Page 13 - CMC 2019 HISPANIC MARKET GUIDE

Language Preference Among Hispanic TV Households (000)
16.3%
Only Spanish
2,640
22.6%
Mostly Spanish
3,670
38.9%
Spanish Dominant 6,310
24.7%
Spanish & English
4,010
61.1%
Non-Spanish Dominant
9,900
22.3%
Mostly English
3,610
36.3%
English Dominant 5,890
14.1%
Only English
2,280
Place of Origin
80
70
60
50
40
30
20
10
58.7%
Home Ownership
54.2%
25.4%
11%
4.9%
45.8%
Hispanic TV Households (000)
8,780 7,430
Hispanic TV Households (000)
Puerto Rico Cuba
Mexico
Other - Hispanic
1,790 790 9,510 4,120
Home Owner/Renter
Renter Owner
Copyright © Nielsen Media Research 2018 “National Universe Estimates”
CMC 2019 HISPANIC MARKET GUIDE
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