Page 63 - Rural Tourism Report Washington County
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CHAPTER 3: THE WASHINGTON COUNTY RURAL TOURISM SECTOR
Rural Tourism Drivers and Trends in Washington County
This section reflects emerging trends and drivers that create opportunities for rural tourism.
1. Improving Economy 3. Growing Public Interest in Farms and Food Systems
As the economy strengthens, consumers have Interest in farming and the local food system is
more disposable income—creating an opportunity seen in the growing popularity of farmers markets,
for increased business in the rural tourism sector. community supported agriculture memberships,
As nightly lodging tax revenues increase with the agritourism farm experiences, and educational
improving economy, there will be potential for opportunities such as the ones offered through food
increased investment in rural tourism. system nonprofit Dairy Creek Community Food Web.
In 2013, Oregon State University Extension Service
2. Proximity to Portland and Washington County developed The Washington
Visitors from Portland and surrounding urban areas County Food System Plan, considering all activities
enjoy easy access and relatively short travel times required to make food available to people. It is aimed
to rural tourism sites in Washington County. at improving citizen health, building a thriving,
sustainable agricultural economy, and ensuring
access to a variety of locally produced foods.
WASHINGTON COUNTY RURAL TOURISM STUDY 59

