NASA needed something for their astronauts to write with up in space. Normal biros wouldn't do, space was a vacuum, they didn't work. So NASA commissioned a company to research, develop and produce a solution so that their moon-bound budding novelists had a way to jot down those plots, as and when they came!
Eventually, after much money, time and effort had been put into the project a usable pen was made. Great! To fund the development costs it was sold as a gimmick souvenir at museums and so on. It was expensive.
The Russians used pencils.
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