PROMOT ION
ver thepast 25years central and easternEuropean
countrieshavebecome globally competitive, transforming
the area from a socialist region into a successfulmarket
economy.MelHorwitch, deanof theCentral EuropeanUniversity
(CEU) Business School inBudapest, believes business schools
are essential in continuing this international growth andhelping
central and easternEurope realise its full potential.
At present,Horwitch thinks the effort is onlyhalfway there,
since themost prominent international indices of innovation,
competitiveness andbusiness development still rank central
and easternEuropeannations somewhere in themiddle. This
might seem surprising for a region that emphasises educational
attainment, cultural achievement andworld-class scientific
discovery. TheCEUBusiness School believes the reasons behind
this lag arenot onlypolitical, social ormacroeconomic innature–
such as government policy, poorlyperforming educational systems
anduneasewith risk-taking.
While tackling these issues are important, CEUBusiness School
believes that theseCEE countries require abroad commitment to
innovation andmanagerial professionalism and so its programmes
work to create trainedmanagers and sophisticated entrepreneurs.
Founded in 1988byGeorge Soros, this dynamic school provides
top-notchprofessionalmanagement and entrepreneurial
education,while also emphasising relevant current knowledge
of real-lifeoperations. Ever since its inception the school has
proudly contributed to the central and easternEuropean region
andbeyond. Its programmes, fully alignedwithwesternpractices,
strive for superior performance throughout abusiness-school
value chain: teaching, curriculum andprogrammedevelopment
and extensive research. CEUBusiness Schoolwas the first
educational institution in this region tooffer aprogramme that
finisheswith anAmericanMBA.
Horwitch andCEUBusiness School now look to thenext 25
years and the school is committed to advancing the region’s
international growth. By focusingon aquality academic core for
innovation, entrepreneurship, integrity inmanagement andglobal
leadership, it aims to succeed. Through itsworkwithpartners
across the region, the school hopes toplay a vital role in creating
dynamic and successful new clusters of global competitiveness.
+36 1887 5000, ceubusiness.org
O
TheCEUBusinessSchoolwantstobringinternationalgrowthtocentralandeasternEurope
LEADING BUSINESS EDUCATION
