AMERICAN INSIGHT
98
OCTOBER2015
AMERICANWAY
thecommitmentof itsemployeesand
customers,Americanhascontributed
more than$34.5million to thefight
againstbreastcancer.
BePink isamultifacetedcampaign
that includesbothcustomerand
employeeengagement.Customerscan
participate throughpurchasinganddo-
nationopportunities, includingbuying
pink itemsatAdmiralsClub® lounges
through theairline’spartnershipwith
Sodexo.WithapurchaseofM&M’S
AlmondChocolateCandies,$1ofeach
sale (up to$40,000)willbedonated in
supportofbreastcancerresearch.Min-
uteMaidPinkLemonadewillalsobe
O
ctober isBreastCancerAware-
nessMonth, and thisyear,
Americancontinues itsmore
than30-yearcommitment tobattling
thediseasewith itsBePinkcampaign.
OnewayAmericancustomerscan
participatewith theBePink initiative,
now in itssecondyear, isbyvisiting
aa.com/bepink
.There,AAdvantage®
memberscanearn20AAdvantagemiles
foreachdollardonatedwithaminimum
contributionof$25.
Thepartnership isone treasuredby
all involved—AmericanAirlines, its
employeesand itscustomers.Lastyear,
theBePinkcampaign,whichbenefits
theMiles for theCureprogramand
raisesmoney insupportofabreast
cancerresearchgrantatM.D.Anderson
CancerCenter inHouston, resulted
inadonationofmore than$1mil-
lion.Americanrewardedcustomers’
generositywithmore than13million
AAdvantagemiles.Todate, through
featuredasacomplimentarybeverage
onflights throughoutOctober.GoGo in-
flighthasalsopartneredwithAmerican
tohelpraiseawareness, turning its log-
on landingpagepinkduringOctober.
CustomerscanseeBePink
systemwide, includingparticipating
employeeswearingpink items (Be
PinkDay isOct. 15), aswellasapink
presenceonnapkins,menus,
boardingpassesandmore.
Americanemployeesand their
battleswithbreastcancerare
the faceof theBePinkcampaign
thisyear.Oneof thosesurvivors
isLisaBenson,whoworks in the
DFWReservationsOffice.
“Icouldnothavemade it through
all thiswithout the loveandsupport
ofnotonlymy familyathomebutmy
American familyaswell,”shesays. “Be
Pink forme isagreatway toadvocate,
raiseawarenessandeducateour fellow
employeesand their families.”
THEPOWEROFPINK
Thismonth,employeesofAmericanuniteinthefightagainstbreastcancer.
BEPINK ISAMULTIFACETED
CAMPAIGNTHAT INCLUDES
BOTHCUSTOMERAND
EMPLOYEEENGAGEMENT.
