AMERICAN INSIGHT
American supports entrepreneurialism and small-business growth
through its Innovators Initiative, which focuses onworkingwith startups
and small-business customers toempower their success.
Visit
aa.com/innovators
to learnmore.
A
ccording toTrueFacet,84per-
centofpeopledon’tknowwhat
their jewelry isworth -which
makesselling itariskyproposition.A trip
to the local jeweler’svelvet-paddedshow-
roomcouldmeangettingshortchanged
byhundredsor thousandsofdollarson
yoursale.
“Youcango to10differentshops
andget10differentprices for thesame
item,”saysTrueFacetco-founderTirath
Kamdar. “It’saveryopaquemarket.”
ButTrueFacet, amarketplace for
pre-owneddesigner jewelryandwatch-
es, aims tobringsome transparency
to it.Behind thescenes, theirpricing
engineanalyzeseverything frommarket
trends torecent transactions todeter-
mine fairprices. Ifyouwant tosellyour
jewelry, youcan let themhandle thesale
or list iton theirmarketplaceyourself
-andeitherway, you’llmakeup to85
percentof thesaleprice.
More than15,000 itemsare listedon
thesite, fromsapphireCartierrings to
vintageRolexwatches togoldTiffany
&Co.necklaces.TrueFacetsays that
40percentof jewelry iscounterfeit, so
theymakesureevery item isverified for
qualityandauthenticityby jewelryand
watchexperts (aprocess thathascaught
250 fakesso far).Then, eachpiece isre-
furbisheduntil it’sshinyandsparkling
for itsnewowner.
Co-foundersKamdarandChrisChan
(picturedabove)met inhighschool,
thenreconnectedmorethanadecade
latertocollaborateonTrueFacet. Inthe
interim,Kamdar focusedonthee-com-
merceand jewelry industries, including
workingasmarketingdirectoratthe
startupFab.com.Overall, theyknowthat
trust iscrucial–gettingsellerstotrust
them,gettingbuyerstotrustthemand
showingthatpeoplecanbetrustworthy.
WrittenbyFrankGruber,CEOofTech.Co, asmall
businesspartnerofAmericanAirlines.Tech.Cooffers
techandstartupnews, eventsandresources.Learnmore
at
.
TRUEFACET
Geta fairprice foryour jewelryonTrueFacet.
100
OCTOBER2015
AMERICANWAY
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ou cannow follow your checkedbags
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Game-changers
inChina
A
s theofficial airlineofNBAChina and
theLosAngelesClippers, we’reexcited
to see theClippers take to the court during
theNBAGlobalGames 2015 inShenzhen
onOct. 11 and inShanghai onOct. 14.And
theClippers aren’t theonlybig thing coming
toChina thismonth.
OnOct. 5, theBoeing 787Dreamliner
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ports, in-seat entertainment and international
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With tennonstop routes between the
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yourpurchaseof
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Offerexpires
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