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96 AMERICANWAY
NOVEMBER 1 2008
American Airlines and Susan G. Komen for the
Cure, bothwith long histories of leadership and
innovation, recently announced an expanded
partnership that giveshopeandpromise to their
dedicated fight to end breast cancer. The an-
nouncement included the unveiling of two spe-
cially co-branded aircraft, anAmericanAirlines
Boeing 757 and an American Eagle Embraer
145, eachwith the renownedpink-ribbonmotif.
The distinctive pink streamers, which extend
the full length of the fuselage of each airplane,
mark a new level of mutual commitment, as
American Airlines becomes Komen for the
Cure’s official airline and first-ever Lifetime
PromisePartner.
The partnership represents a newly created
funding category for Komen, called Promise
Grants,whicharecollaborative, interdisciplinary
research projects with strong potential to dis-
cover the cures for breast cancermorequickly.
Building on its 20-year history of support-
ing Komen nationally, American has pledged to
raise$1million annually for eight years to fund
Susan G. Komen for the Cure’s first Promise
Grant, a $7.5million, five-year study of inflam-
matory breast cancer (IBC) at the University of
Texas M. D. Anderson Cancer Center. The re-
maining $500,000 will be used to fund health
and community programs.
The net proceeds from the annual American
Airlines Celebrity Golf and Tennis Weekend
are the primary source of funding. Additional
Cancer Center in Houston will be conducted
through thecenter’sMorganWelch Inflammato-
ry Breast Cancer ResearchProgram andClinic,
which isnamed inmemory of a24-year-old IBC
victim and is the only such facility in theworld.
This Promise Grant will be the largest gift ever
for IBC research, according toGabrielN. Horto-
bagyi,MD, F.A.C.P., withM. D. AndersonCancer
Center.
Since the announcement, sixmore planes—
a 777 and five additional American Eagle jets
—havebeendecoratedwith thepink-ribbonde-
cal, for a total of eight airplanes that display a
tribute toAmerican’sexpandedpartnershipwith
Komen. Theeight planesarenotable in that one
in eight women will be diagnosed with breast
cancer.
Formore information or tomake a donation,
visitwww.aa.com/komen.
contributionswill be raisedviaAmerican’sMiles
fortheCureprogram, inwhichAAdvantagemem-
bers earn fivemiles for each dollar contributed
toKomen, with a $25minimum donation. Since
mid-April, more than 7,250 AAdvantage mem-
bershave contributedover$682,000.
“This partnership speaks volumes about the
qualityand longevityofAmerican’scommitment
toKomen and theway the company and its em-
ployees share our sense of urgency in discov-
ering and delivering cures and finding ways to
prevent breast cancer,” says Hala Moddelmog,
President and CEO of Susan G. Komen for the
Cure. “We are thrilled that American Airlines
will be thefirst corporation tohaveadirecthand
inwritingasignificant chapter inbreast-cancer-
researchhistorywith itsPromiseGrant.”
The Promise Grant that is funding IBC re-
searchat theUniversityof TexasM.D. Anderson
AATeamswithKomenfortheCure
If you’reoneof thosepeoplewho
have to have both a BlackBerry
smartphone and American Air-
linesAAdvantagemiles,whocan’t livewithout either, rest easy.Now, you
canhave thebestofbothworlds.AmericanAirlines isofferingcustomers
4,000 AAdvantagemiles when they purchase a new BlackBerry smart-
phoneat anonline storepoweredby Simplexity, a leadingonline retailer
of cell phonesandwirelessplans.
To receive the 4,000 AAdvantagemiles, visit
complete a qualifying purchase of aBlackBerry smartphonewith a new
orextendedwirelessplan, andprovide yourAAdvantageaccount number
at the timeof purchase.
The online store, which was created by Simplexity, features a vari-
ety of BlackBerry smartphones as well as wireless plans from all ma-
jor carriers. Simplexity will post themiles to your AAdvantage account
approximately eight to 10 weeks after the activation of a wireless plan.
Pleasenote that theofferappliesonly to thepurchaseofnewBlackBerry
smartphones.
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