NOVEMBER 1 2008
AMERICANWAY 97
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NoteworthyNews
AroundOurCommunity
AmericanRecognized forDiversityEfforts
Asa leading international airline, American
Airlinesmaintainsadedication todiversity
that iswoven into the fabricof our busi-
ness. Recently, our diversity-relatedprac-
ticeswere recognized in twoareas.
For the third year ina row,
Hispanic
Business
magazinehasnamedAmerican
oneof theTop60Companies forHispanics.
Themagazineuses several variables to
determine its rankings, including company
commitment toHispanichiring, promo-
tion,marketing, philanthropy, and supplier
diversity. Americanwas thehigher-ranked
airlineof the twoairlinesnamed to theTop
60 list.
Also, for the seventh year ina row,
Americanhas receiveda scoreof 100per-
cent from theHumanRightsCampaign
(HRC) in theannual CorporateEquality In-
dex. TheHRC isdedicated topromotingand
ensuringpublicunderstandingof gay and
lesbian issues through innovativeeduca-
tionand communication. American’s streak
of seven consecutiveperfect scores from
HRC isunmatchedby any other airlineand
equaledby fewmajorU.S. corporations.
To learnmoreabout diversity at American,
visitwww.aa.com/diversity.
BeingThere
OurEmployeesGo theExtraMile
RitaJackson
If you’ve ever read the descriptions on AA.com of popular
American Airlines destinations such as Honolulu, New
York, and Paris, or have searched the site for informa-
tion about weather or travel-policy updates, chances are
you’ve read thework of Rita Jackson. For several years, Jackson has helped keep the content on AA.com
fresh, interesting, and informative. It’sa labor of lovebecauseJackson’spassion iswriting.
Jackson has another passion as well: promoting awareness of albinism, a rare genetic condition she
shares with about 18,000 other Americans. People with albinism lack the pigment melanin in their skin,
hair, andeyes, andmayalsohavesignificant visual impairment. Jacksonserveson theboardof theNational
Organization for Albinism and Hypopigmentation (
, where she assists with the group’s
fund-raising and planning activities; perhapsmost importantly, she serves as amentor for young people
and as a resource for parents. “When you don’t look like everyone else and you don’t live in the sighted
world, but you’re not in the blind world, either, there are
some specific challenges you face, especially for young people,” she says. “It helps to know that
someone’sbeen through it and is there to listen.”
In addition to advocating albinism awareness, Jackson is active in local community service. Over
the years, she has participated in a three-day AvonWalk for Breast Cancer to help raise funds to
eradicate that disease; servedas captainof anAmericanAirlines team for theLeukemia&Lympho-
maSociety’sLight theNightWalk; volunteeredata local foodbank;andevenassistedatacommunity
college bake sale. All that activity “keepsme off the streets, which the police department appreci-
ates,” she jokes. “But thebest part ismeetingpeopleandall the friendships that develop.”
EarnDoubleAAdvantageMiles to
NewBrazilianDestinations
AmericanAirlines isadding threeBrazil-
iandestinations to itsnetwork thismonth:
Recife, Salvador, andBeloHorizonte. To
celebrate, American isofferingdouble
AAdvantagemiles for travel toany of these
cities throughmid-February 2009.
ToearndoubleAAdvantagemiles, travel
betweenMiami andRecife, Salvador, or
BeloHorizonte throughFebruary15, 2009.
Youmust registerprior to travel atwww
.aa.com/offers (usepromotioncodeBRZ2X).
Recife, onBrazil’snortheast coast, offers
a vibrant cultureandnearbywhite-sand
beaches. Salvador, alsoon thenortheast
coast, isknown for itseasygoingpopulation
andnumerousoutdoor parties. BeloHori-
zonte, ineasternBrazil, featuresa con-
trastingmixof contemporary and classical
architecture, amongother attractions.
AAstartsofferingdailyflightsbetween
Miami andRecifeandbetweenMiami and
SalvadoronNovember 2. AAbeginsoffering
thrice-weeklyflightsbetweenMiami and
BeloHorizonteonNovember 4. All three
Braziliandestinationsareeasilyaccessible
frommanyother citiesaswell by connect-
ing throughAmerican’shub inMiami.
