Page 57 - CMC Hispanic Market Guide 2018

IDENTITY
COMPANY NAME MISSION STATEMENT
IDENTITV We are a cross—culturat strategy/rnsrghts/plannrng agency designed to
YEAR FOUNDED untocktne power ofculture and forge ncn connections between our
2009 clients and diverse segments, rnctudrngtne Latino audrence. we do
tnrs by understandmg tne fluvd nature of audrences and tnerr (ultural
PRIMARY ADDRESS 1dent1ty as It evolves. Usmg custom surveys and proprietary researcn we
100 West 33rd Street devetop nuanced culturat rnsrgnts tnat lead to cross-cuttural msvghts and
New Vork, NV 10001 strategres tnat dnve busrness resutts.
212 60572814 Fax. 212 60542814
OTHER OFFICE LOCATIONS
N/A
COMPANY WEB ADDRESS I CURRENT CLIENTS
m
Flat/ChrysterAutomot1ve(Fiat, Dodge‘ Ramleep, cnryster) 2010 E
commav GENERAL E-MAIL ADDRESS U5» Pom same 20 13 5
N/A >
Hersneys 2015 ,3
2015 CAPITALIZED BILLINGS me 2017 5
N/A nr
Ulta Beauty 2017 U
OWNERSHIPICOMPANY AFFILIATION Spam mg
we Medvabrands
TOTAL NUMBER OF EMPLOYEES
20
KEY PERSONNEL TOP FIVE commav sscrons \{by revenue)
Deidre Smalls-Landau 1 EVP, Managrng Drrector, 1dentrty _ Beauty/Rem
and EVR ctobat Uuef Cross-Cultural Officer, UM _ Beverages
Os(arAllain1 EVP, Managing Dvrector, 1dentrty . Aum,m,We
Sonia Riojas1Assoc1ate Drrector, (ros5~CuIluraI - Entertainment
Connections - (ontectronary/chocolate a MaII/Shvpplng/Transportation
Joseph Kiwanuka 1 Manager Cross—CuItural Connectvons
TOP TEN COMPANY SPECIALTIES
- Brand Ptannrng/Burtdrng
- Strategic Planning
- Market Researcn
- Strategy 8 1nsrgnts
- Medra Plannmg/Buymg
J
member
1018 CMCHISPANIC MARKETGUIDE