Page 55 - CMC Hispanic Market Guide 2018

COMPANY NAME MISSION STATEMENT
CroupM Mulllcultural CroupM ls the leading global medla Investment management company
for WPP's medla agencres Including Mlndshare, Medracom Wavemaker,
YEAR FOUNDED Essence and m/SVX, and the outcomes-drlven programmatrc audrence
February 2013 company, Xaxls. Respcmslble for more than US $1085 ln annual medla
mvestment by some ottne world‘: largesladverllsers, CroupM agencres
PNMARV ADDRESS dellver an advantage to clrents wrtn lmrlvaled rnsrgnts rnto media
A98 Seven!“ Aver 70‘ “O0! marketplaces and consumer audiences. CroupM enables lts agencres and
New V0f‘<r NV 10015 cllents wrtn tradlng expertrse, data, technology and an array of speclalty
111 297-7000 services Including addressable TV, content and sports. CrroupM works
l l thWPP'dt t t t ‘Kt,d
OTHER OFFICE LOCATIONS faiiinyerwlney ?Jr"ZTm’a”§§o$fZ?55$i"grgJ3r3EVE?55$ more
New Vorkr Ullcagor San Framstor LOSAOEOLOS than us 5195. CroupM delivers lmrlvaled marketplace advantage to rts
clients, stakeholders and people.
c°MP’‘"V “'53 ADMESS CroupM Mulllcullural rs the specralrzeo oryrsron dedicated to the
m@m Hispanic, Afrlcan Amerrcan and Asran commlmllles In the us. lts objecllve
GENERAL E_MAIL V510 p\[0\\/Vde CUENS Wlth a relevant, lnformallve and trustworthy p0lV\\\[ of
view of all multlcultural audlences resultmg m tarlored communlcatlcms

strategres based on In-depth knowledge of consumers.

2016 CAPITALIZED BILLINGS CURRENT CLIENTS
N/A _<

AARP E
OWNERSHIPICOMPANY AFFILIATION Amman FEW WW6 ,
WP? >

Bayer 3
TOTAL NUMBER or EMPLOYEES (ampbeug E
95 5

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KEV P5R5°""E'- church 5 Dwrght
conzalo Del ral Presldent, CroupM Multicultural C L L
Conzalo.del.fa@groupm.com 9”“ M“ 5
Irwin Gotlieb 1 Chairman, GroupM “EA
Kelly Clark 1 cm CrroupM ‘<”“b9"V Q5“

L'Oréal

Mars

Marrlott

Nestle

Target

nx Companies

Uber

Unllever

Unlversal Plclures

walgreens spots
a H I H : E E E d d TOP TEN COMPANY SPECIALTIES

- mleracllve/Multimedia
m - Medla Buymg/Media Planning
- strategrc Planning
- Consumer lnsrgnts
J - Marketing Analytrcs
member

1018 CMCHVSPAMC MARKETGUIDE