Page 10 - CMC Hispanic Market Guide 2018

To get marketing right in today‘s climate, you must understand the actionable consumer insights that

drive ROI. More than ever, these diverse Hispanic segments—from the bilingual/bicultural to the
millennials shaping today‘s society—still require specialized strategies integrated into the entire
marketing funnelto gain awareness, engagement and affinity.

Please use the CMC 2018 Hispanic Market Guide as a first step to provide you with an understanding of the
complex Hispanic consumer. Now that you have a glimpse into how culture interplays with digitaL the next
section will provide you with demographics and media consumption data. In addition, this guide has a list
of our members—companies with trusted Hispanic marketing expertise. This roster features a who's who of
marketing elite and legacy practitioners with proven track records of parlaying powerful cultural insights,
deeply relevant messaging and creative strategies into game-changing award-winning multicultural
campaigns for big brands.

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