Page 8 - CMC Hispanic Market Guide 2018

Percentage that agree: “Use social media constantly from the moment I wake up to the
moment I go to sleep at night"
13-17 18-31. 35-49
I NHW 3
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Multicultural audiences view more online 8 social media content than their non-Hispanic
white counterparts, and Hispanics share the most.

Our study has more content on what kind of information they view and share by cultural group. To access this
data, you must he a member of CMC. For more information please contact us at inf9@culturemar|<etingcguncil.
9—'&

Average viewing levels Average sharing levels
across all content types across all content types
multicultural vs NHW multicultural vs NHW*
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13-17 18-31; 35-49 HISP NHAA HISP HISP
13-17 18-34 18-31; 35-59
mm 1347 and 3949 .xma.a «mm this graph as they sum 4% and ~7% respectively, mm .3 not a statistically significant percentage diflerence
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