Page 12 - CMC Hispanic Market Guide 2018

Place of Origin
58.9%
25.2%
11 .2%
4.7%
0 10 20 30 A0 50 60
Hispanic TV Households (000)
I Mexico 9_4go
D Other - Hispanic 4010
I Puevto Rico L730
I Cuba 750
Income
4_s°/9 Hispani(TV Households (000)

4 W I Under $10,000 7,170 6.0%

' |$1o.ooo - 515.999 5.510 4.5%

I$15.ooo - 519.999 5.330 4.9%

I $2o.ooo - $29,999 11,730 9.8%

$30,000 - $39,999 11,000 9.2%

92% I$z.o.ooo - 549.999 9.830 7.8%

|$so.ooo - 559.999 8.500 7.1%

Is6o,ooo+ 50.2.30 50.5%

Uscale Latinos Iepreseming households earning
65_4% between $40—100K per year, are the most upwardly
mobile segment and account for 40 percent of
Hispanic buying power.
make less than make more ‘““T‘
5 1.0.000 Near 540,000/y_ea_r with
the majority
making upwards of
560,000/year
12 1018 CMCHVSPAMC MARKETGUIDE E