The schema vocabulary residential or commercial properties that are used for Semantic Publishing and that work as a bridge in between structured data and Entity SEO are the "around," "states," and also "sameAs" residential or commercial properties.
State your record's main topic/entity (web page) with the about property.
Instead, utilize the discusses residential or commercial property to state additional topics, even for disambiguation purposes.
The "about," "states," and also "sameAs" residential or commercial properties of the markup schema.
If you select the Google NLP API, entity connecting will certainly likewise strike the corresponding entities in the Google Knowledge Graph.
These homes are as effective as they are regrettably underutilized by SEOs, specifically by those that make use of structured data for the single objective of being able to get Rich Results (FAQs, review stars, item features, videos, inner site search, and so on) created by Google both to boost the look and also capability of the SERP however likewise to incentivize the adoption of this criterion.
Entities can be infused into semantic markup to clearly specify that our document has to do with some certain area, product, brand, object, or principle.