b'their business backgrounds, Bains and Choudhury createdPadel and Pilates might look different but a commercially sustainable model by diversifying beyondthey complement one another beautifully.Padel. We knew Padel would be hugely popular, adds Bains, adding a dedicated Pilates studio allowed us to broaden our audience, drive daytime use of the site and turn the space into a true wellness hub. the mobility, strength and injury prevention that Padel players need, while Padel brings a social and competitive Inspired by Padel clubs in Dubai that are integrating Pilateselement that keeps people coming back.in their facilities, Bains and Choudhury approached Ramsay Fitnees, an established local fitness brand, about partnering. Feedback has been overwhelmingly positive, with players and Pilates clients alike enjoying the convenience and We loved the concept immediately, says Jack Ramsay,atmosphere of the combined facility. Beyond this, Padel Director at Ramsay Fitness. We already had a thrivingStudios Coventry also offers a Recovery Room providing gym and Pilates business, but the chance to create aphysiotherapy, sports massage and nutritional support as dedicated Reformer Pilates studio inside a Padel facilitywell as a thriving Bistro Caf.was completely unique. Balanced Body equipment was the obvious choice for us, their Allegro 2 Reformers areWe see this as the future of fitness, adds Bains. People beautifully engineered and incredibly versatile, so we candont just want a court or a studio, they want a place where deliver a premium experience for every client. they can train, recover, socialise and feel part of something bigger. For Balanced Body, the project has been an The studio now features eight Balanced Body Allegro 2opportunity to support two fast-growing fitness sectors in Reformers, with Ramsay Fitness managing the Pilatesone location.business independent from Padel. The collaboration has created a fitness hub that serves a diverse demographic, fromWorking with Preet, Aman and Ramsay Fitness on this Padel players looking to improve flexibility and strength, toinstallation has been inspiring, says Katherine Ryzhova, Pilates enthusiasts curious about the dynamic sport next door. Business Development Lead, Balanced Body UK. By bringing Pilates and Padel together, theyve created a destination Padel and Pilates look very different, but they complementfor health and wellbeing. Were proud that Balanced Body one another beautifully, explains Bains. Pilates developsequipment is at the heart of this new model.27'