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Corporate Social
Responsibility at GB Auto
Corporate Social Responsibility (CSR)
has always been an integral component
of GBAuto’s business philosophy. In2016,
with the foundation of our dedicated
CSR Department, we set out to create a
stronger impact in the societies we work
in,throughseveralchannelssuchasedu-
cation, health, and road safety, guided by
the tenants of ourCSRstrategy.
Education
Our biggest area of focus is education,
with particular attention paid to voca-
tional training as GB Auto believes fun-
neling investments into this plank plays
adirect role in thebetterment of society.
In 2016, we signed a protocol with the
Ministry of Trade and Industry’s Pro-
ductivity & Vocational Training Depart-
ment and Industrial Training Council to
sponsor a three-year vocational school.
GB Auto will provide training modules
for teachers, review curriculum, and
enhance the schoolmanagement system
in collaboration with an international
vocational training institution. It will
also upgrade the school workshop and
conduct renovations on thebuilding.
In 2016, GB Auto funded Cairo Univer-
sity’s student engineers who engage in
global competitions that challenge par-
ticipants to design, build, and simulate
real-worldengineeredcars. Thewinning
team from the university participated at
engineeringdesigneventsthattookplace
inSilverstone, UKandHockenheimring,
Germany. The company was honored
with the Cairo University Appreciation
Award for its efforts.
Duringtheyear,GBAutoinvested$50,000
in a collaboration with Takreem, which
identifies and honors Arabs who have
excelled in their field and inspired others
in their quest for cultural, educational,
scientific, environmental, humanitar-
ian, social, andeconomic excellence.
In partnership with the Misr El Kheir
Foundation, GB Auto also funded the
travel mobile library Tales on 4 Wheels
that provides reading books of various
genres for school children.
Road Safety
GB Auto recognizes the gravity of road
safety problems Egyptians face. Car
accidents are the second major cause of
fatalities, killing around 12,000 people
a year, according to a World Health
Organization report. We set up a three-
weekSafeDriving Initiative in 2016 that,
in collaboration with Hyundai Motor
Company, sought to create safe driving
awareness for 1,000 drivers. The pro-
gram was a huge success, garnering the
interest of over 4,000 people. We plan to
continue the programand reach an even
wider segment of Egyptiansociety.
Health
Through various outreach programs
and donations, GB Auto has worked to
improve the health of the communities
in which we do business. In 2016, as part
of our responsibility to these communi-
ties, we donated LE 100,000 to the Abu El
RishChildren’sHospital that was used to
provide dialysis machines for children
suffering fromkidneydisease.
Philanthropy
GB Auto continues to focus on fulfilling
its philanthropic duties, going beyond
the prevention of potential harm to
helping improve public welfare. We
have supported mothers-in-debt, or-
ganized orphan days at Kidzania, and
provided funding to foundations that
support street children.
Durig the year, the Misr El Kheir
Foundation extended our CSR De-
partment an award for its efforts to
Egyptian mothers. During the year,
GB Auto donated LE 850,000 to 100
mothers in debt.
To view our full Sustainability Report
please click
here
.
2016 ANNUAL REPORT
56
CSR at GB Auto