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The best activations are tailored to the specific needs and demographics of the audience you're trying to reach. A sampling campaign is a good example: a brand will give away free samples of products or services to encourage trial. This type of activation can help launch new products or build customer loyalty. Another example is a silent auction held at a children's education center. The event could include after-hour activities and special guest appearances. Charity events can also build brand loyalty and improve your brand image. A child care company could host an event for children's toys and collect them in exchange for a donation to the local food pantry.

Activations

The marketing agency Johannesburg has an array of services that help brands reach their target audiences. One such service is experiential activations, which encourage people to interact with a product or service in order to understand it better. This type of marketing is particularly important when a brand launches a new product. Experienced marketers can create an environment that allows people to try out the product and get a better understanding of it.

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