Disrupt the Status Quo Bias and Differentiate from the Competition
Creating more pipeline with qualified opportunities is your goal. But, the biggest threat isn’t the competition in your industry. It’s your prospect’s status quo bias—their natural tendency to favor their current situation over doing something new. To overcome that, you need the skills and messaging techniques to tell a provocative, disruption-minded story—one that creates the urgency to change and sets you apart.
Join Tim as he shares insights to help create the urgency to change and offers examples to help you separate from your competition.