Page 30 - Green Builder Magazine May-June 2019 Issue
P. 30
ASSISTED
LIVING
TECHNOLOGY
ALT +
Building Science
= Golden (Years)
The best approach to elder housing ties new tech with smarter
building systems and materials.
BY GREEN BUILDER STAFF They’re not alone: There are the other 31 million
younger Boomers and the 55 million Generation Xers
S CONSUMERS, SENIOR CITIZENS who care for their older brethren that have a say in
aren’t unimportant a group as some might what senior-friendly products y o shelves.
think. Consisting of 25 million surviv- How do you reach all of those groups? With well-
ing members of the Silent Generation
A born from 1928 to 1945, and the earliest messaged materials that carry cross-generational
appeal. Young Boomers and Generation Xers enjoy
42 million Baby Boomers born from 1946 to 1954, they technology. Older Boomers and Silents want safe and
still carry quite a bit of weight in the marketplace. That’s sensible. To gain their share of the marketplace, a
especially true when it comes to items tailored speci- manufacturer must make their “it” a must-have.
cally to their needs, such as wellness monitors, smart Here are 20 friendly tech devices that are contending
home devices and safer appliances. “it” items among seniors and their families.
28 GREEN BUILDER May/June 2019 www.greenbuildermedia.com
28-35 GB 0519 Tech Showcase.indd 28 5/8/19 4:08 PM
