This is an interesting demonstration on the similarity between Internet memes and urban legends. The first descriptions of the "Ever Dream This Man?" phenomenon stem from an old wives tale about a psychiatric patient who draws a picture of a mysterious man in her dreams. The picture would go on to be passed from doctor to doctor, with their patients reporting seeing the man in their dreams as well. Whether this is all a carefully-calculated viral marketing hoax or something much stranger is still up in the air.