I've spoken before about WWE's
seeming confusion about how to position John Cena. The fact is, the
promotion (somewhat understandably) wants to have their cake and eat
it too when it comes to their most popular wrestler. He's already
beloved by the more, for lack of a better term, innocent portions of
the audience, but WWE seems hell-bent on winning over the smarks who
take to the internet and call him Supercena and complain about his
workrate.
Simply put, this is a losing battle.
You aren't going to win these guys over until Cena goes heel, or
he's been around long enough to be seen as a veteran. By
continually hammering home a connection between Cena and Zack Ryder,
you don't bestow upon the Chain Gang Commander any of his little
buddy's IWC cred - you just run the very serious risk of the
people who supported Ryder's ascension beginning to associating him
with Cena. Both wrestlers cater to different audiences, and by mixing
them, you threaten to alienate them both.
