Thusfar, nobody seems to agree with my metaphor that
watching an IMAX movie is like moving your couch six feet closer to the TV.
Thankfully, however, the format is massively, hugely successful with the
release of blockbuster tentpoles, perhaps never more successful than with
Warner Bros.
So it should come as no surprised that Warner Bros. and IMAX
have just announced a renewed partnership to work on more than 20 films between
now and 2013, announcing a number of projects and corresponding release dates.
Most notable among them is a release date for The Hobbit (December 2013) and what may be the first "official"
confirmation of Batman 3 to date.
Under the agreement,
Warner Bros. movies that will be released in IMAX are: Legends of the Guardian:
The Owls of Ga'Hoole 3D (September 24, 2010); Harry Potter and the Deathly
Hallows: Part 1 (3D) (November 19, 2010); Harry Potter and the Deathly Hallows:
Part II (3D) (July 15, 2011); Happy Feet 2 (3D) (November 18, 2011); and The
Hobbit (December 2013). Warner Bros. and IMAX also plan to release an
additional 15 films over the course of 2011, 2012 and 2013, including Gravity,
Dark Shadows, Fury Road, Batman 3, and Superman.
"Our track record with
IMAX has been incredible, and incorporating 3D into this collaborative effort
will serve as the ultimate experience for our audiences," said Dan Fellman,
President, Domestic Distribution, Warner Bros. Pictures. "We are
extraordinarily proud of our forthcoming slate and eager to offer these films
to audiences in the most premium of movie-going experiences."
"IMAX has a deep
appreciation for Warner Bros.' approach to the film business; they consistently
work with the industry's most talented filmmakers, produce and release
blockbuster films that captivate global audiences and make going to the movies
a fun, powerful and inspiring experience," said Greg Foster, Chairman and
President of IMAX Filmed Entertainment. "We are confident that continuing to
team with Warner Bros. to distribute market, promote and showcase their
'all-star' titles in IMAX will delight movie-goers around the world and achieve
box office and critical success that will benefit our two companies and our
exhibitor partners."
Do you see movies in IMAX? Is it worth it, or can you just sit right next to your TV at home and get the same effect? You tell us!
