In an announcement that thrilled popcorn vendors everywhere, James Cameron declared April 6, 2012 to be the day he would hold the nation's rubes by their ankles and shake a few more coins from their pockets.
His so-so steamship romance with a lengthy disaster denoument, Titanic, is sailing off to sea once more, this time with post-conversion 3D.
While I'm not a Titanic-lover (if you couldn't guess) I'm not a hater, either. Sure, I can see wanting to catch it again on the big screen - I can't argue its cultural importance - but if it weren't for Cameron's well-documented prosyltizing of 3D I'd call this re-release and its ticket markup a money-grab.
But if anyone can make a case for fake 3D it'll be a stickler like Cameron, though I'm not sure what this flick will gain from the Z-axis.
If I were James Cameron's mother, here's what I'd tell him to do: take your clout and find some wierd movies and do a special high-definition post-converted 3D roadshow of 'em. Let's see something fun and exciting (and not too sacrosanct) like, I dunno, Rollerball in 3D.
Jonathan E will become Jonathan D.
I'm not 100% against 3D, though the darkness problem in some theaters is a big issue. I am, however, against seeing it become the norm for every movie, thus artificially inflating ticket prices. Let's keep 3D where it belongs - as a gimmick for action-oriented films.