You've really got to HAND it to the movie Middle Men.
Breaking the final barrier of advertising taboo, the Luke Wilson business comedy is advertising to a very specific (and larger than anyone will admit) demographic: wankers.
While we won't offer specific links, the story about the rise and fall of Internet smut/micropayment tycoons is running its trailer as "pre-roll" footage on some of the more heavily trafficked "Porn 2.0" sites. Some of which are gentle and for couples, some of which are . . .not.
How do we know?
We just know.
Part of us applauds the moxie of this movie - we haven't seen it yet, but it looks smart in a The People Vs. Larry Flynt meets Barbarians at the Gate kinda way. Why not advertise yourself to a niche that has first (ahem) hand knowledge of the subject matter?
Then again, is there anyone, ANYONE, out there on the web more laser focused on seeing a very specific video - and quickly - before a roomate should come rapping at the door?
It is hard to guage what advertising translates into sold tickets - especially if one is hesitant to admit where they first happened upon the ad. Nevertheless, this could be a harbinger of things to come.
And you WILL be seeing a lot of the Middle Men trailer between now and the film's (sigh) release.
(For more sexy dames, check out our frame-by-frame of Zack Snyder's new film Sucker Punch.)
