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Kevin Butler is funny, charming and most importantly an actor, one who is paid quite well presumably by Sony to play the role of Company Pitch Man. The role was created by Erich Hirschberg who at that time was an employee at marketing firm Deutsch LA and is now the CEO of Activision Publishing.His dialogue is tailored by comedy writers; his tweets, calculated by copywriters; and his image, molded by marketers, all so you will buy PlayStation products. Not that you shouldn't buy PlayStation products. The Move is a genuine surprise, especially the augemented reality elements that have proven to be its real pleasure. But the product and the promoter, they are not the same and this a friendly reminder.
But damn if these commericals aren't funny.
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