Audience

Thing > Intangible > Audience

Property	Expected Type	Description
Properties from Audience
audienceType	Text	The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.).
geographicArea	AdministrativeArea	The geographic area associated with the audience.
Properties from Thing
additionalType	URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName	Text	An alias for the item.
description	Text	A description of the item.
disambiguatingDescription	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
image	ImageObject  or URL	An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage	CreativeWork  or URL	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity.
name	Text	The name of the item.
potentialAction	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
url	URL	URL of the item.

Instances of Audience may appear as values for the following properties

Property	On Types	Description
audience	CreativeWork  or LodgingBusiness  or PlayAction  or Product  or Service	An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
grantee	DigitalDocumentPermission	The person, organization, contact point, or audience that has been granted this permission.
permitAudience	Permit	The target audience for this permit.
recipient	AuthorizeAction  or CommunicateAction  or DonateAction  or GiveAction  or Message  or PayAction  or ReturnAction  or SendAction  or TipAction	A sub property of participant. The participant who is at the receiving end of the action.
sender	Message  or ReceiveAction	A sub property of participant. The participant who is at the sending end of the action.

More specific Types

• BusinessAudience
• EducationalAudience
• PeopleAudience

More specific Types available in extensions

• MedicalAudience

Schema Version 3.1