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time the airline announced
its first suite of international
destinations, travel madness
had all but gripped the
country.
One of its first catchy
taglines — “It’s time every
Juan flies”, a clever play
on words using the local
nickname for the everyman
— pretty much summed
up what the airline was
all about: it was fun, it
was affordable, and it
was on a mission to make
air travel accessible for
more Filipinos. Over
the years, variations on
this tagline reflected the
airline’s growing size and
capability — “How long
can Juan go?”, for example,
bannered announcements for
long-haul flights to the Middle
East — while its determinedly
pun-filled slogans for each
new destination affirmed its
commitment to keeping it
fun and casual. To this day,
one passenger remembers
the opening of more doors to
China, and the world, by the
memorably hilarious “Xiamen,
shimmering, splendid” (if
you’re clueless about what that
alludes to, look up the hit song
from Disney’s
Aladdin
).
Today Cebu Pacific is the
largest airline operating in the
Philippines, reaching more
airports across the archipelago
with unparalleled frequency.
This expanded network has
not only given more Filipinos
CEO Lance Gokongwei
The Cebu Pacific eagle
gets a new look in the
Bonsey Design studios
