Promotio
n
Photos courtesy of FEI © Richard Juilliart, Raphael Macek and Christophe Tanière
P
ast, present and futureOlympic
hopefuls andchampionswill be
descendingonGothenburg and its
ScandinaviumArena thisMarch for
what is set tobe anequestrian
showdown. Thecrowningof the Longines FEI
(International Federation for Equestrian Sports)
WorldCup™ Jumping, and theReemAcra FEI
WorldCup™Dressagechampionswill be taking
placebetween24 and28March at the
GothenburgHorse Show.
Those gathered at the showwill undoubtedly be
the
crèmede lacrème
of equestrian sport, as the
event closes an arduous six-monthqualifying
season. Up to 1,000 athleteswill havecompeted
inmore than 145qualifiers, across 45 countries
for oneof the60horse and rider places at the
star-studdedfinal.
It’s not thefirst timeGothenburgwill welcome
theworld’s equestrianA-listers, havinghosted the
first ever FEIWorldCup™Final in 1979, and then
Not just horsingaround
Gothenburg isseriousabouthorsesand,with the
GothenburgHorseShow takingplaceat theendofMarch, it is the
destination thismonth forall thingsequestrian
another 14 times since then. But this one is
special.WithRio2016 just around the corner,
there is a lot of tension and anticipation, with all
eyes onpossiblecontenders forOlympic gold.
Let’s face it, there are few top sporting events
in theworldwheremen andwomen compete as
equals – andonhorses. Age is of no importance
either; competitors as young as 18will be lining
up against seasoned veterans in their fifties and
even sixties.
Just likehuman athletes, thehorseswill be
driving andflying to theevent indedicatedcargo
planes, withflight attendants catering to their
every need. They evenneed apassport, have
check-inbaggage and carry-on luggage, and get
toenjoy thedelights of on-boarddining. They
meanbusiness.
Get yourself toGothenburg andmake sure you
don’tmiss ahoofbeat.
gothenburghorseshow.com,#FEIWorldCup
“Thereare few top
sportingevents in the
worldwheremenand
womencompeteas
equals–andonhorses”
