SMARTSTANDARDS
This leadingcomputerchipcreatorbelieves incombiningfast
processorswithhigh-qualitygraphics, andopen-sourcing its
technologies—all todeliverthebestuserexperience
ASTHEFIRSTCOMPANYTOHAVE ITS
computerprocessor technologies in
all threeof thisgeneration’sgames
consoles,AMDhasplentyofexperience
indeliveringbothfastcomputerchips
andworld-leadinggraphicquality.
“AMDhasbeenaroundfor46years,
soconsidering the tech industrymoves
sofast, thefact thatwecontinue to lead
andbeamajorplayershowsa lot.We
havea longhistoryof innovation,”says
DavidBennett, corporateVPandhead
ofcommercialworldwidesalesatAMD.
Thecompanycreateschipsforall
kindsofdevices, fromPCs togame
consoles,TimesSquaredisplays to
cockpitdisplays inBoeingaircrafts.
“We’re theonlycompany thatcan
createx86computerprocessorsand
world-leadinggraphics– that’sa
hugeadvantage,”saysBennett.
Inorder todeliverasmoother
experience to itscustomers,AMD
hasanopenecosystemamong
itsdevelopersandusers.These
openstandardsallow it toshare its
technologiesandsource ideasfor
softwaredevelopment.Bennett
says, “All thesepeople testingyour
software leads tobetterreliability
andcompatibility.Oneexample is
thenewHPElitebookspoweredby
sixthgenerationAMDPROmobile
processorswhichoffer longer
battery life,greaterperformanceand
enhancedvisuals, thefirst-to-market
thisyearwithWindows®10enabled
commercialnotebooksystemsfor
those looking toupgrade.Withopen
technology,wecanprovide thebest
userexperienceanddrivefuture
applications in theworkplace.
Wealsodon’thave tochargea
premiumfor limitingandexpensive
proprietary technology.”Thatsounds
likeawinningformulafordeveloping
the tech industry,andmaintaininga
leadingpositionwithin it.
DavidBennett, corporateVPandheadof
commercial worldwide sales at AMD
A HEMI SPHERES PROMOT ION
AMD.com/everywhere
Theworld’s top companies count onAMD.
