Fewhotel chainspossess thecachetofAmanresorts, theexclusiveSingapore-
basedhospitalityfirm that’sdevelopedanalmost-cultlikeappealamong its loyal
guests.Thecompanysets itselfapartwithsprawlingresorts in idyllicenvirons
(mostwith50roomsor less)andexemplaryservice (thestaff-to-guest ratio is
one-to-six), and fansof theresorts—“Amanjunkies,”as theyhavebeenaffec-
tionately labeled—claimbraggingrightsbasedon thenumberofAmanresorts
properties theyhavevisited. But thosewishing touncover themagic formula
thecompanyusesmightbesurprised to learn that founderandchairmanAdri-
anZechahasbuilthisbrandwithoutadhering toasetof rigidguidelines.
➤
PROFILE
Aman’sAppeal
AdrianZecha, founderandchairmanofAmanresorts,
opensup to
CelebratedLiving
about thenichehospitality
brandhe’s created.
BY TANVI CHHEDA
Amanpuri (Phuket)
WINTER 2011
celebratedliving.com
76
ALL IMAGESCOURTESY AMANRESORTS
