Hard Assets Alliance: A Tech-Driven Bullion Marketplace
The Hard Assets Alliance (HAA) is not a traditional bullion dealer but a sophisticated technology platform and trading network. It was formed by a consortium of well-known financial figures and economists who wanted to create a more efficient, transparent, and secure way for investors to buy, sell, and store physical precious metals.
About the Company .The HAA platform functions as an automated marketplace. When a client places an order, the platform's "SmartMetals" technology instantly polls a network of pre-vetted, major bullion wholesalers and mints to find the lowest-cost provider for that specific product. This competitive bidding process is designed to ensure clients receive institutional-level pricing that is typically unavailable to individual retail investors.
Once purchased, the metals can be delivered directly to the client or, more commonly, transferred to one of several high-security, non-bank vaults in global hubs like New York, Salt Lake City, Zurich, and Singapore. The platform provides a single, consolidated online dashboard where clients can manage their holdings across multiple vaults, track performance, and place buy or sell orders 24/7.
The Hard Assets Alliance is designed for the serious investor who values transparency, low costs, and the flexibility of a global storage network. It combines the low pricing of a wholesale market with the user-friendly experience of a modern fintech platform, and it is also fully integrated for use within self-directed IRAs.
For a deeper dive into their trading technology and vault network, check the detailed review on Rare Metal Blog.