Monex: A High-Volume Brokerage Pioneer
Monex Precious Metals, founded in 1967, is one of the most senior and widely known names in the U.S. bullion brokerage industry. The company is famous for its high-volume, telephone-based trading model and its aggressive advertising presence throughout the late 20th century.
Monex operates as a pure brokerage. Their primary business is buying and selling large volumes of gold, silver, platinum, and palladium bullion over the phone. They are known for their highly leveraged products and large-volume transactions, often appealing to speculative and sophisticated investors.
A key offering that sets Monex apart is their Atlas Account (or "leverage account"). This allows clients to purchase metals on margin, paying only a fraction of the metal's value upfront and borrowing the rest from Monex. This highly speculative practice magnifies both potential profits and losses and is intended for high-risk investors.
For standard cash purchases, Monex is a traditional, full-service dealer. Company Overview . While they are a major source of liquidity, their telephone-based, non-e-commerce model and their emphasis on speculative leverage contrast sharply with the low-cost, self-directed model of modern online retailers. Monex appeals to a traditional client base comfortable with high-stakes, broker-assisted transactions.
To learn more about their leverage account structure and brokerage model, see the detailed analysis on Raremetalblog.com.