Okay so you have launched your website. You have followed all the guidelines in this SEO tutorial and you are starting to get visitors. You now want to monitor that traffic, find out what pages are working better than others, what pages have problems and may need a redesign. To do this you need to add an analytical tool to your website. Google Analytics is free and the data you get is reliable because it is from Google. Once you have registered you will need to add some code that Google Analytics gives you to each page. Just copy and paste it in. Wait a week or so and then look at the figures it provides.

You also should register your site under Google's Webmaster Tools. If there is anything wrong you will be sent a notification. If your site gets hacked you will be told about it so you can quickly deal with the problem. If Google believes there is something wrong with your search engine optimization you will receive a message in Webmaster Tools.  You can analyze the internal and external links to and from your site. You will also be able to find which keywords are driving traffic to your site. You can see how Google crawls your website and if there are any obstructions or broken links which prevents it finding all your pages.

Having mastered Google Analytics and Webmaster tools you can then go to the next level. There are a number of companies that offer SEO software tools for a fee, to help you decide how next to proceed by providing you with even more information. You will be able to measure your traffic growth and where it came from. Social media is getting more and more important. These tools help you find out how many times your brand was mentioned, searched for and linked too on a range of social media networks. You will get information on traffic from organic search, your ranking for different keywords, on-page optimization for different words and crawler diagnostics. You will get a link profile overview that details the amount of traffic from each link, top established inbound links, top pages by page authority and suggestions on link opportunities. These tools will help you with bad links. The ones I would recommend are Moz, Majestic SEO, Raven Tools and Open Site Explorer. Go to their websites to see which one would be a best fit for your website needs.

Congratulations you have now finished my SEO tutorial for small business website owners. Pat yourself on the back for a job well done. Go pour yourself a cup of tea or a pint of beer. Now you have to market your website. You cannot just rely on people finding your website on Google. You need to embrace social media as a marketing tool. If like many small businesses and start-ups, money is tight, you will not be able to afford to buy advertising. No problem. Just follow the tips in my next tutorial Social Media Marketing on a Budget. Just click the NEXT PAGE button below.