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COMPANY WEB ADDRESS
https://www.undertone.com/
PRIMARY ADDRESS
1 World Trade, 77th Floor
New York, NY 10007
212 685-8000 Fax: 212 685-8001
COMPANY NAME
Undertone
YEAR FOUNDED
2002
OTHER OFFICE LOCATIONS
Boston, Chicago, Los Angeles, Atlanta, Dallas Washington D.C., Tel Aviv
COMPANY GENERAL E-MAIL ADDRESS
info@undertone.com
2018 CAPITALIZED BILLINGS
N/A
OWNERSHIP/COMPANY AFFILIATION
Perion
TOTAL NUMBER OF EMPLOYEES
180
KEY PERSONNEL
Doron Gerstel | CEO dorong@perion.com
Raquel Cadourcy | VP, Marketing rcadourcy@undertone.com
Victor Cornejo | Director, Multicultural Strategy (East) vcornejo@undertone.com
Oscar Leon Walker | Director, Multicultural Strategy (West)
owalker@undertone.com
Michael Jackel | VP, Sales mjackel@undertone.com
MISSION STATEMENT
Undertone provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across segments and all critical touch-points: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments.
CURRENT CLIENTS
Samsung North America 2005 Audi USA 2008 Capital One 2008 Comcast 2008 Discover Financial Services 2008 H&R Block 2008 Volvo Cars of North America 2008 Smuckers 2010 Tracfone 2013 AbbVie 2014 Telemundo 2016 Grupo Bimbo 2017 Sprint Business 2017 Toyota 2017 Avocados from Mexico 2018
TOP FIVE COMPANY SECTORS (by revenue)
• Retail/Quick Service Restaurants
• Financial Services
• Health Care/Pharma
• Food & Beverage
• Automotive
TOP TEN COMPANY SPECIALTIES
• Interactive/Multimedia •
• Brand Planning/Building •
• Media Buying/Media Planning
Full Service Creative Strategic Planning
AccessUndertone accessundertone company/undertone/
COMPANY PORTFOLIO
http://www.undertone.com/gallery/
member CMC 2019 HISPANIC MARKET GUIDE
93
YEAR ACQUIRED
